What’s the best way to advertise your businesses to local Newberg residents? In this blog, I’ll talk about the methods that I’ve found to be the best way to reach a local audience: Facebook Advertising and Google AdWords.
The key advantage that Facebook Advertising brings to your marketing is their amazing targeting abilities. With Facebook, you are able to target your ads so they are only shown to people in the Newberg area. In addition to that, you can then focus your ads even further by selecting interests that are specific to your target audience. For example, if you are a car dealership that wants to target your ad to moms with children in high school, you can do that with Facebook targeting.
Another advantage to using Facebook Advertising is the relatively low cost compared to other platforms. You can choose to stop or start your ads whenever you want and there is little to no production cost for making your own ads. All you need to pay for is the cost of running the ads.
Google has made it really easy for local businesses to get their advertising started. With Google AdWords Express, business owners can get an ad campaign started in minutes. If you feel like you understand the basics well enough, you can move on to the full version of Google AdWords to gain access to more features that will help you target your audience more effectively.
What I like about Google AdWords is that you can be very specific about the keywords you want to target. For example, if you run a yoga studio, you can target your ad to show when people search Google for “yoga classes in Newberg”. Similar to Facebook Advertising, the cost for advertising on Google is also relatively low since you can choose to only pay when someone clicks on your ad.
With both of these advertising platforms, you get the ability to easily and accurately track your results. With Facebook Advertising, you get access to the Facebook Tracking Pixel. With Google AdWords, you can use Conversion Tracking or Google Analytics for a complete picture of your website traffic.
If you’re interested in learning more about Facebook Advertising or Google AdWords, contact me for a free meeting.