What’s the best way for Newberg businesses to advertise?
For Newberg businesses, I suggest taking advantage of two main advertising platforms to best reach their target audiences: Facebook Ads and Google Ads.
Facebook Ads let businesses reach their target audiences through in-depth and highly specific targeting. With Facebook Ads, you start by targetting your ads only to people in the Newberg area. Then, you can narrow your target to by selecting interests and behaviors that are specific to your target audience. For example, if you are a car dealership that wants to target your ad to moms with children in high school, you can do that with Facebook Ads.
Other advantages to using Facebook Advertising are:
- Relatively low cost compared to other platforms
- Start and stop your ads whenever
- Very easy to make your own ads.
Google has made it really easy for local businesses to get their advertising started. With Google Ads Express, business owners can get an ad campaign started in minutes. If you feel like you understand the basics well enough, you can move on to the full version of Google Ads to gain access to more features that will help you target your audience more effectively.
What I like about Google Ads is that you can be very specific about the keywords you want to target. For example, if you run a yoga studio, you can target your ad to show when people search Google for “yoga classes in Newberg”. Similar to Facebook Advertising, the cost for advertising on Google is very manageable. You can choose to only pay when someone clicks on your ad.
Both of these advertising platforms give you the ability to easily and accurately track your results. With Facebook Advertising, you get access to the Facebook Tracking Pixel which can be used to track when someone completes a desired action on your website. With Google Ads, you can use Conversion Tracking or Google Analytics to track conversions and get a complete picture of your website traffic.
If you’re interested in learning more about Facebook Advertising or Google Ads, contact me for a free 30-minute consultation.