Facebook Removing Some Boost Options

Facebook has announced that it will be removing some of the boosting options from certain types of posts. In the past, business page managers could boost any post in their timeline. Facebook noticed, however, that there were some posts that were rarely being boosted and when they were, the results were less than stellar. Have you ever boosted a post and seen a very limited response? I know I have. And it looks like Facebook is trying to help business page managers get better reach and engagement from their posts.

Here is a list of the Boost options that are being removed on September 15, 2017:

  • Boosting share of products from shops
  • Boosting the share of a story about a for-sale post
  • Boosting a check-in on a map, at a restaurant, or in a city
  • Boosting the share of a note
  • Boosting the share of a poll
  • Boosting place recommendations
  • Boosting the share of cultural moments
  • Boosting the share of comments
  • Boosting change of a Profile picture
  • Boosting a file upload or share
  • Boosting a sports event
  • Boosting of a video or image uploaded through the Facebook camera
  • Boosting of attendance for an event
  • Boosting the share of a video playlist
  • Boosting the status of watching a television show, movie, or other types of programming
  • Boosting a post from an app posted to a Page’s timeline
  • Boosting a political endorsement

If you would like to read Facebook’s full announcement, you can find it here.

If you’re interested in learning how you can take your Facebook advertising beyond boosting posts, check out my Facebook Advertising page¬†or contact me to schedule a meeting.

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